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Brand & Identity

Wordmark DesignBrand GuidelinesTypography Systems

Diseño de Identidad Corporativa para Empresas Establecidas

Wordmarks, Monogramas y Sistemas de Marca Completos

200+

Identity Systems

Delivered to date

48hr

First Concepts

From kickoff

100%

Vector Delivery

All formats included

Licensing Fees

You own everything

What Is Corporate Identity Design?

Corporate identity design is the deliberate creation of visual brand assets — wordmarks, monograms, color palettes, typography hierarchies, and spatial rules — pulled together into a brand guidelines document. For professional services, consulting, and financial firms, this system makes sure every touchpoint, from business cards to investor decks, communicates authority, precision, and trust.

Dónde fallan los proyectos

Your firm's logo was designed 15 years ago and it shows Prospects unconsciously associate your brand with stagnation before a single conversation starts.

Every department builds their own slide decks with whatever fonts and colors feel right to them Clients notice the inconsistency, and they start questioning your operational discipline.

You've got a logo file but no documented brand guidelines Every vendor and new hire interprets your brand differently — and that erodes equity over time.

Your identity breaks across digital and print Favicons look like blobs. Letterheads feel completely disconnected from your website.

You've outgrown a startup-era identity but your team doesn't have design leadership Rebrand attempts stall because there's no clear creative direction or decision framework.

Your color palette fails accessibility contrast requirements on web and mobile That's ADA compliance exposure — and it hurts readability for a significant chunk of your users.

Cumplimiento

Wordmark & Monogram Suite

Custom lettering or refined typeface selections for your primary wordmark, plus a compact monogram for tight spaces. Every mark gets drawn at multiple optical sizes for pixel-perfect rendering.

Color System Architecture

Primary, secondary, and accent palettes with Pantone, CMYK, RGB, and HEX values. Includes dark-mode variants and WCAG AA/AAA contrast-checked pairings for digital use.

Typography Hierarchy

A curated type stack covering heading, body, caption, and data-display styles. Includes fallback web-safe stacks and variable font recommendations for performance.

Spacing & Grid Rules

Minimum clear space, safe zones, and proportional scaling rules tied to your monogram unit. Whether your logo's on a pen or a building facade, it'll look right.

Brand Guidelines Document

A living PDF and Figma library covering logo usage, color do's and don'ts, typography specimens, and real-world application mockups. It gets updated as your brand evolves.

Design Token Export

Your entire identity system exported as JSON design tokens, ready to drop into Next.js, Tailwind, or any component library. Code and design stay in sync — no more guessing.

Qué construimos

Competitive Visual Audit

We analyze your top 8–12 competitors' identities to find the white space and differentiation opportunities before we sketch a single mark.

Concept Exploration Rounds

Three distinct creative directions with wordmark and monogram variants, narrowed down through structured stakeholder feedback sessions.

Optical Size Optimization

Each mark gets refined at favicon, mobile, print, and signage scales so it reads cleanly at every size.

Accessible Color Engineering

Every color pairing gets tested against WCAG 2.2 AA and AAA standards with documented contrast ratios.

Multi-Format Asset Package

SVG, PNG, EPS, PDF, and favicon packages organized by use case — digital, print, merchandise, signage.

Figma Component Library

A shared Figma library with logo components, color styles, and type styles your team can start using immediately.

Nuestro proceso

Discovery & Audit

We interview stakeholders, audit existing materials, and map your competitive landscape. You get a positioning brief that sets the strategic guardrails for all the creative work that follows.

Week 1

Concept Development

Three distinct identity directions — each with a wordmark, monogram, color mood, and type pairing — presented with rationale and competitive context.

Week 2

Refinement & System Build

Your chosen direction gets refined across optical sizes. We build out the full color system, typography hierarchy, spacing grid, and application mockups.

Week 3

Guidelines & Token Delivery

Final delivery includes the complete brand guidelines document, Figma library, design tokens, and multi-format asset package. We walk your team through implementation so nothing gets lost in handoff.

Week 4

Post-Launch Support

Thirty days of support for vendor questions, edge-case applications, and minor refinements as you roll out the new identity.

Week 5-8

FigmaAdobe IllustratorNext.jsStorybookDesign TokensVercel

Preguntas frecuentes

¿Cuál es la diferencia entre un logo y un sistema de identidad corporativa?

Un logo es una sola marca. Un sistema de identidad corporativa incluye tu wordmark, monograma, paleta de color, jerarquía tipográfica, reglas de espaciado y el documento de guía que rige cómo se usa todo. Ese sistema es lo que mantiene cada punto de contacto — desde firmas de correo electrónico hasta señalización de edificios — visualmente cohesivo y construyendo equidad de marca en lugar de diluirla.

¿Cuánto tiempo tarda un proyecto de identidad corporativa?

La mayoría de proyectos se extienden de cuatro a seis semanas desde el inicio hasta la entrega final. El descubrimiento y auditoría competitiva toman la primera semana, el desarrollo de conceptos la segunda, el refinamiento y construcción del sistema la tercera, y la entrega de guías la cuarta. Los proyectos con múltiples submarcas o grupos de stakeholders más grandes pueden extenderse a ocho semanas.

¿Somos propietarios de los activos finales de identidad?

Sí. Una vez que se procesa el pago final, eres propietario de todo — wordmark, monograma, sistema de color, especificaciones tipográficas, documento de guía, biblioteca Figma y design tokens. Sin cuotas de licencia, sin regalías, sin restricciones de uso. Es tuyo permanentemente.

¿Pueden trabajar con nuestros colores de marca o tipografía existentes?

Absolutamente. Muchas empresas establecidas quieren evolucionar en lugar de empezar de cero. Podemos refinar tu paleta actual, solucionar los problemas de accesibilidad y construir un sistema más riguroso alrededor de los elementos que ya resuenan con tus clientes.

¿Qué formatos de archivo se incluyen en la entrega final?

Recibes archivos SVG, PNG (múltiples resoluciones), EPS y PDF para cada marca, organizados por caso de uso — digital, impresión, merchandising y señalización. También entregamos una biblioteca de componentes Figma con estilos vinculados y design tokens JSON para integración directa en tu código web.

¿Cómo se integran los design tokens con nuestro sitio web?

Los design tokens son pares clave-valor JSON que asignan tus colores, tamaños de tipo, espaciado y otros valores de marca directamente al código. Se conectan a archivos de configuración Tailwind CSS, propiedades CSS personalizadas o temas de styled-components. Tus desarrolladores implementan las especificaciones exactas de marca sin tener que interpretar un PDF — lo que significa menos errores y construcciones más rápidas.

Corporate Identity from $8,000

Fixed-fee. 30-day post-launch support included.

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