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Brand & Identity

Wordmark DesignBrand GuidelinesTypography Systems

Corporate Identity Design voor Gevestigde Bedrijven

Woordmerken, Monogrammen en Volledige Brandsystemen

200+

Identity Systems

Delivered to date

48hr

First Concepts

From kickoff

100%

Vector Delivery

All formats included

Licensing Fees

You own everything

What Is Corporate Identity Design?

Corporate identity design is the deliberate creation of visual brand assets — wordmarks, monograms, color palettes, typography hierarchies, and spatial rules — pulled together into a brand guidelines document. For professional services, consulting, and financial firms, this system makes sure every touchpoint, from business cards to investor decks, communicates authority, precision, and trust.

Waar projecten falen

Your firm's logo was designed 15 years ago and it shows Prospects unconsciously associate your brand with stagnation before a single conversation starts.

Every department builds their own slide decks with whatever fonts and colors feel right to them Clients notice the inconsistency, and they start questioning your operational discipline.

You've got a logo file but no documented brand guidelines Every vendor and new hire interprets your brand differently — and that erodes equity over time.

Your identity breaks across digital and print Favicons look like blobs. Letterheads feel completely disconnected from your website.

You've outgrown a startup-era identity but your team doesn't have design leadership Rebrand attempts stall because there's no clear creative direction or decision framework.

Your color palette fails accessibility contrast requirements on web and mobile That's ADA compliance exposure — and it hurts readability for a significant chunk of your users.

Compliance

Wordmark & Monogram Suite

Custom lettering or refined typeface selections for your primary wordmark, plus a compact monogram for tight spaces. Every mark gets drawn at multiple optical sizes for pixel-perfect rendering.

Color System Architecture

Primary, secondary, and accent palettes with Pantone, CMYK, RGB, and HEX values. Includes dark-mode variants and WCAG AA/AAA contrast-checked pairings for digital use.

Typography Hierarchy

A curated type stack covering heading, body, caption, and data-display styles. Includes fallback web-safe stacks and variable font recommendations for performance.

Spacing & Grid Rules

Minimum clear space, safe zones, and proportional scaling rules tied to your monogram unit. Whether your logo's on a pen or a building facade, it'll look right.

Brand Guidelines Document

A living PDF and Figma library covering logo usage, color do's and don'ts, typography specimens, and real-world application mockups. It gets updated as your brand evolves.

Design Token Export

Your entire identity system exported as JSON design tokens, ready to drop into Next.js, Tailwind, or any component library. Code and design stay in sync — no more guessing.

Wat we bouwen

Competitive Visual Audit

We analyze your top 8–12 competitors' identities to find the white space and differentiation opportunities before we sketch a single mark.

Concept Exploration Rounds

Three distinct creative directions with wordmark and monogram variants, narrowed down through structured stakeholder feedback sessions.

Optical Size Optimization

Each mark gets refined at favicon, mobile, print, and signage scales so it reads cleanly at every size.

Accessible Color Engineering

Every color pairing gets tested against WCAG 2.2 AA and AAA standards with documented contrast ratios.

Multi-Format Asset Package

SVG, PNG, EPS, PDF, and favicon packages organized by use case — digital, print, merchandise, signage.

Figma Component Library

A shared Figma library with logo components, color styles, and type styles your team can start using immediately.

Ons proces

Discovery & Audit

We interview stakeholders, audit existing materials, and map your competitive landscape. You get a positioning brief that sets the strategic guardrails for all the creative work that follows.

Week 1

Concept Development

Three distinct identity directions — each with a wordmark, monogram, color mood, and type pairing — presented with rationale and competitive context.

Week 2

Refinement & System Build

Your chosen direction gets refined across optical sizes. We build out the full color system, typography hierarchy, spacing grid, and application mockups.

Week 3

Guidelines & Token Delivery

Final delivery includes the complete brand guidelines document, Figma library, design tokens, and multi-format asset package. We walk your team through implementation so nothing gets lost in handoff.

Week 4

Post-Launch Support

Thirty days of support for vendor questions, edge-case applications, and minor refinements as you roll out the new identity.

Week 5-8

FigmaAdobe IllustratorNext.jsStorybookDesign TokensVercel

Veelgestelde vragen

Wat is het verschil tussen een logo en een corporate identity systeem?

Een logo is een enkel merk. Een corporate identity systeem omvat uw woordmerk, monogram, kleurenpalet, typografiehiërarchie, spacingrules en het richtlijnendocument dat bepaalt hoe alles wordt gebruikt. Dat systeem zorgt ervoor dat elk aanraakpunt — van e-mailhandtekeningen tot gevelletters — visueel consistent is en merkwaarde opbouwt in plaats van deze af te zwakken.

Hoe lang duurt een corporate identity project?

De meeste projecten duren vier tot zes weken van kickoff tot uiteindelijke oplevering. Discovery en concurrentieanalyse kosten de eerste week, conceptontwikkeling de tweede, verfijning en systeemopbouw de derde en richtlijnoplevering de vierde. Projecten met meerdere sub-merken of grotere stakeholdergroepen kunnen acht weken duren.

Hebben we eigendom van de uiteindelijke identity assets?

Ja. Zodra de eindbetalingseis is voldaan, bezit u alles — woordmerk, monogram, kleurstelsels, typografiespecificaties, richtlijnendocument, Figma library en design tokens. Geen licentiekosten, geen royalties, geen gebruiksbeperkingen. Het is permanent van u.

Kunnen jullie met onze bestaande merkkleurenof lettertypes werken?

Absoluut. Veel gevestigde bedrijven willen zich verder ontwikkelen in plaats van helemaal opnieuw te beginnen. We kunnen uw huidige palet verfijnen, de toegankelijkheidsgaten dichten en een meer rigoureus systeem opbouwen rond de elementen die al bij uw klanten aanslaan.

Welke bestandsformaten zijn opgenomen in de uiteindelijke oplevering?

U ontvangt SVG, PNG (meerdere resoluties), EPS en PDF-bestanden voor elk merk, ingedeeld naar gebruiksscenario — digitaal, print, merchandise en gevelletters. We leveren ook een Figma component library met gekoppelde stijlen en JSON design tokens voor directe integratie in uw webcodebase.

Hoe worden design tokens geïntegreerd met onze website?

Design tokens zijn JSON sleutel-waarde paren die uw kleuren, lettergroottes, spacing en andere merkwaarden rechtstreeks in code omzetten. Ze integreren in Tailwind CSS config-bestanden, CSS custom properties of styled-components themes. Uw developers implementeren de exacte merkspecificaties zonder een PDF te hoeven interpreteren — wat minder fouten en snellere builds betekent.

Corporate Identity from $8,000

Fixed-fee. 30-day post-launch support included.

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