Corporate Identity Design for Established Firms

A logo is a single mark. A corporate identity system includes your wordmark, monogram, color palette, typography hierarchy, spacing rules, and the guidelines document that governs how all of it gets used. That system is what keeps every touchpoint — from email signatures to building signage — visually cohesive and building brand equity instead of diluting it.

Most projects run four to six weeks from kickoff to final delivery. Discovery and competitive audit take the first week, concept development the second, refinement and system build the third, and guidelines delivery the fourth. Engagements with multiple sub-brands or larger stakeholder groups can stretch to eight weeks.

Yes. Once final payment clears, you own everything — wordmark, monogram, color system, typography specifications, guidelines document, Figma library, and design tokens. No licensing fees, no royalties, no usage restrictions. It's yours permanently.

Absolutely. Plenty of established firms want to evolve rather than start from scratch. We can refine your current palette, fix the accessibility gaps, and build a more rigorous system around the elements that already resonate with your clients.

You get SVG, PNG (multiple resolutions), EPS, and PDF files for every mark, organized by use case — digital, print, merchandise, and signage. We also deliver a Figma component library with linked styles and JSON design tokens for direct integration into your web codebase.

Design tokens are JSON key-value pairs that map your colors, type sizes, spacing, and other brand values directly into code. They plug into Tailwind CSS config files, CSS custom properties, or styled-components themes. Your developers implement the exact brand specs without having to interpret a PDF — which means fewer errors and faster builds.