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Brand & Identity

Wordmark DesignBrand GuidelinesTypography Systems

Design de Identidade Corporativa para Empresas Estabelecidas

Wordmarks, Monogramas e Sistemas de Marca Completos

200+

Identity Systems

Delivered to date

48hr

First Concepts

From kickoff

100%

Vector Delivery

All formats included

Licensing Fees

You own everything

What Is Corporate Identity Design?

Corporate identity design is the deliberate creation of visual brand assets — wordmarks, monograms, color palettes, typography hierarchies, and spatial rules — pulled together into a brand guidelines document. For professional services, consulting, and financial firms, this system makes sure every touchpoint, from business cards to investor decks, communicates authority, precision, and trust.

Onde os projetos falham

Your firm's logo was designed 15 years ago and it shows Prospects unconsciously associate your brand with stagnation before a single conversation starts.

Every department builds their own slide decks with whatever fonts and colors feel right to them Clients notice the inconsistency, and they start questioning your operational discipline.

You've got a logo file but no documented brand guidelines Every vendor and new hire interprets your brand differently — and that erodes equity over time.

Your identity breaks across digital and print Favicons look like blobs. Letterheads feel completely disconnected from your website.

You've outgrown a startup-era identity but your team doesn't have design leadership Rebrand attempts stall because there's no clear creative direction or decision framework.

Your color palette fails accessibility contrast requirements on web and mobile That's ADA compliance exposure — and it hurts readability for a significant chunk of your users.

Conformidade

Wordmark & Monogram Suite

Custom lettering or refined typeface selections for your primary wordmark, plus a compact monogram for tight spaces. Every mark gets drawn at multiple optical sizes for pixel-perfect rendering.

Color System Architecture

Primary, secondary, and accent palettes with Pantone, CMYK, RGB, and HEX values. Includes dark-mode variants and WCAG AA/AAA contrast-checked pairings for digital use.

Typography Hierarchy

A curated type stack covering heading, body, caption, and data-display styles. Includes fallback web-safe stacks and variable font recommendations for performance.

Spacing & Grid Rules

Minimum clear space, safe zones, and proportional scaling rules tied to your monogram unit. Whether your logo's on a pen or a building facade, it'll look right.

Brand Guidelines Document

A living PDF and Figma library covering logo usage, color do's and don'ts, typography specimens, and real-world application mockups. It gets updated as your brand evolves.

Design Token Export

Your entire identity system exported as JSON design tokens, ready to drop into Next.js, Tailwind, or any component library. Code and design stay in sync — no more guessing.

O que construímos

Competitive Visual Audit

We analyze your top 8–12 competitors' identities to find the white space and differentiation opportunities before we sketch a single mark.

Concept Exploration Rounds

Three distinct creative directions with wordmark and monogram variants, narrowed down through structured stakeholder feedback sessions.

Optical Size Optimization

Each mark gets refined at favicon, mobile, print, and signage scales so it reads cleanly at every size.

Accessible Color Engineering

Every color pairing gets tested against WCAG 2.2 AA and AAA standards with documented contrast ratios.

Multi-Format Asset Package

SVG, PNG, EPS, PDF, and favicon packages organized by use case — digital, print, merchandise, signage.

Figma Component Library

A shared Figma library with logo components, color styles, and type styles your team can start using immediately.

Nosso processo

Discovery & Audit

We interview stakeholders, audit existing materials, and map your competitive landscape. You get a positioning brief that sets the strategic guardrails for all the creative work that follows.

Week 1

Concept Development

Three distinct identity directions — each with a wordmark, monogram, color mood, and type pairing — presented with rationale and competitive context.

Week 2

Refinement & System Build

Your chosen direction gets refined across optical sizes. We build out the full color system, typography hierarchy, spacing grid, and application mockups.

Week 3

Guidelines & Token Delivery

Final delivery includes the complete brand guidelines document, Figma library, design tokens, and multi-format asset package. We walk your team through implementation so nothing gets lost in handoff.

Week 4

Post-Launch Support

Thirty days of support for vendor questions, edge-case applications, and minor refinements as you roll out the new identity.

Week 5-8

FigmaAdobe IllustratorNext.jsStorybookDesign TokensVercel

Perguntas frequentes

Qual é a diferença entre um logo e um sistema de identidade corporativa?

Um logo é uma única marca. Um sistema de identidade corporativa inclui seu wordmark, monograma, paleta de cores, hierarquia tipográfica, regras de espaçamento e o documento de guidelines que governa como tudo isso é usado. Esse sistema é o que mantém cada touchpoint — de assinaturas de email a sinalização de edifícios — visualmente coeso e construindo equity de marca em vez de diluí-lo.

Quanto tempo leva um projeto de identidade corporativa?

A maioria dos projetos leva de quatro a seis semanas do kickoff até a entrega final. Discovery e auditoria competitiva levam a primeira semana, desenvolvimento de conceito a segunda, refinamento e construção do sistema a terceira, e entrega de guidelines a quarta. Engajamentos com múltiplas sub-marcas ou grupos de stakeholders maiores podem se estender a oito semanas.

Nós somos donos dos ativos finais de identidade?

Sim. Após o pagamento final ser compensado, você é dono de tudo — wordmark, monograma, sistema de cores, especificações de tipografia, documento de guidelines, biblioteca Figma e design tokens. Sem taxas de licença, sem royalties, sem restrições de uso. É seu permanentemente.

Vocês podem trabalhar com nossas cores de marca ou typeface existentes?

Absolutamente. Muitas empresas estabelecidas querem evoluir em vez de começar do zero. Podemos refinar sua paleta atual, corrigir as falhas de acessibilidade e construir um sistema mais rigoroso em torno dos elementos que já ressoam com seus clientes.

Quais formatos de arquivo estão inclusos na entrega final?

Você recebe arquivos SVG, PNG (múltiplas resoluções), EPS e PDF para cada marca, organizados por caso de uso — digital, impressão, mercadoria e sinalização. Também entregamos uma biblioteca de componentes Figma com estilos vinculados e design tokens JSON para integração direta no seu codebase web.

Como os design tokens se integram ao nosso website?

Design tokens são pares chave-valor JSON que mapeiam suas cores, tamanhos de tipo, espaçamento e outros valores de marca diretamente no código. Eles se conectam aos arquivos de configuração Tailwind CSS, CSS custom properties ou temas styled-components. Seus desenvolvedores implementam as especificações exatas da marca sem precisar interpretar um PDF — o que significa menos erros e builds mais rápidos.

Corporate Identity from $8,000

Fixed-fee. 30-day post-launch support included.

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