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Marketing Leadership

Fractional CMORevenue MarketingPipeline Accountability

Servicios de CMO Externalizado para Empresas en Crecimiento

Liderazgo de Marketing Fraccionado que Impulsa Pipeline

3.2×

Avg Pipeline Lift

First 6 months

60%

Cost Savings

vs. full-time CMO

90-Day

Strategy Deployment

Full GTM in quarter one

Long-Term Contracts

Month-to-month available

What Are Outsourced CMO Services?

Outsourced CMO services put senior marketing leadership inside your company on a fractional or contract basis. It's the right call when you need executive-level strategy but can't justify a $300K+ full-time hire. A fractional CMO takes ownership of the entire marketing function — brand positioning, demand generation, RevOps architecture, team hiring, and vendor management — with direct accountability to pipeline and revenue targets. Not vanity metrics.

Dónde fallan los proyectos

Your CEO's functioning as the de facto CMO and marketing decisions are reactive, not strategic Every quarter without a marketing leader costs 15-25% in missed pipeline opportunities.

You hired a VP of Marketing but they don't have the range to own brand, demand, ops, and analytics simultaneously Siloed execution creates channel conflicts and spend you can't measure.

Your sales team complains about lead quality but nobody owns the handoff between marketing and sales Revenue leaks at the MQL-to-SQL stage compound monthly and erode sales confidence.

Your marketing tech stack has sprawled — you're paying for six tools that don't talk to each other Dirty data and broken attribution turn every budget conversation into a guessing game.

Agency relationships are unmanaged — three vendors, no shared KPIs, no single point of accountability Redundant spend and misaligned messaging dilute brand equity across channels.

You've outgrown founder-led marketing but a $350K CMO hire feels premature for your stage Delaying leadership compounds technical and strategic debt that costs 2-3× more to unwind later.

Cumplimiento

Revenue Marketing Strategy

We build your go-to-market plan around pipeline math, not campaign calendars. Every initiative maps to a revenue target with a clear attribution model.

Brand & Positioning Architecture

Competitive positioning, messaging frameworks, and brand guidelines that give your team and agencies a single source of truth. No more brand-by-committee.

Demand Generation Orchestration

Paid, organic, content, events, partnerships — we design the channel mix and own the conversion targets across the full funnel.

RevOps & Marketing Technology

CRM hygiene, marketing automation, attribution modeling, and dashboard architecture. We fix the plumbing so your data actually means something.

Team Development & Hiring

We assess your current team, define role gaps, write job descriptions, and run the hiring process. Then we build onboarding and performance frameworks.

Vendor & Agency Management

We audit existing agency relationships, consolidate where needed, set shared KPIs, and run the weekly standups so nothing slips through the cracks.

Qué construimos

90-Day GTM Sprints

Structured quarterly strategy cycles with clearly defined OKRs, pipeline targets, and retrospectives built in.

Executive-Level Reporting

Board-ready dashboards that tie marketing activity to revenue in language your CFO actually respects.

Full-Funnel Attribution

Multi-touch attribution models built on your existing stack — no six-figure platform required.

Sales-Marketing Alignment

SLA frameworks between marketing and sales with shared definitions for MQL, SQL, and opportunity stages.

Content Strategy & Editorial

Thought leadership calendars, SEO content architecture, and distribution plans tied to demand gen goals.

Competitive Intelligence

Quarterly competitive audits covering positioning, pricing, channel strategy, and share-of-voice benchmarks.

Nuestro proceso

Marketing Audit & Pipeline Diagnostic

We audit your current marketing function end-to-end: tech stack, team capabilities, funnel metrics, brand assets, and vendor relationships. You get a 40-page diagnostic with prioritized recommendations.

Week 1-2

GTM Strategy & Pipeline Model

We build your revenue marketing plan with channel-level pipeline targets, budget allocation, and a hiring roadmap. Every dollar maps to a projected pipeline contribution.

Week 3-4

Execution & Team Activation

We launch priority campaigns, restructure your tech stack, align agencies to shared KPIs, and kick off any critical hires. Weekly standups with your leadership team start here.

Week 5-8

Optimize & Scale

With 60 days of data, we run attribution analysis, cut underperforming channels, double down on what's working, and refine the pipeline model. First board-ready report delivered.

Week 9-12

Quarterly Strategy Refresh

Every 90 days we reset OKRs, update competitive intelligence, recalibrate pipeline targets, and present a strategic roadmap to your executive team.

Ongoing

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Preguntas frecuentes

¿Cuál es la diferencia entre un CMO fraccionado y un consultor de marketing?

Un consultor de marketing te da recomendaciones. Un CMO fraccionado asume la ejecución. Nos sentamos en tus reuniones de liderazgo, gestionamos tu equipo y proveedores, establecemos objetivos de pipeline y asumimos responsabilidad por los resultados. Operamos como tu CMO — solo que sin necesidad de beneficios ni oficina propia.

¿Cuánto dura un compromiso típico de CMO externalizado?

La mayoría de los compromisos duran 6-18 meses. Los primeros 90 días se enfocan en auditoría, estrategia y quick wins. Para el mes seis, tendrás un motor de marketing funcional con atribución clara. Algunos clientes nos mantienen indefinidamente; otros contratan un CMO full-time y ayudamos a ejecutar la transición.

¿Puede un CMO fraccionado gestionar mi equipo de marketing existente?

Sí. La gestión directa de equipo es una parte central del compromiso. Realizamos 1:1s semanales, establecemos OKRs individuales, proporcionamos mentoría y manejamos conversaciones de desempeño. Si hay brechas de habilidades, las identificaremos temprano y mejoraremos o contrataremos. Tu equipo mejora bajo nuestro liderazgo.

¿Cómo mides el éxito como CMO externalizado?

Contribución de pipeline e influencia de ingresos — punto final. Establecemos objetivos trimestrales de pipeline durante la incorporación e informamos semanalmente. Las métricas secundarias incluyen velocidad de pipeline sourced por marketing, CAC, período de payback de CAC y ROAS a nivel de canal. Cada dashboard vincula actividad a dólares.

¿Con qué industrias trabajan?

Nos especializamos en B2B SaaS, servicios profesionales, tecnología sanitaria y negocios marketplace en el rango de ingresos de $5M-$100M. El hilo conductor son empresas que tienen product-market fit y necesitan liderazgo de marketing para escalar pipeline — no para resolver posicionamiento desde cero.

¿Cómo trabaja un CMO externalizado con nuestro equipo de ventas?

Constituimos un SLA formal entre marketing y ventas durante los primeros 30 días. Esto incluye definiciones compartidas para etapas del ciclo de vida, modelos de lead scoring, protocolos de handoff y un feedback loop para calidad de leads. Asistimos a revisiones de pipeline y asumimos el número de top-of-funnel en el que tu líder de ventas cuenta.

Outsourced CMO Engagement from $8,000/mo

No long-term contracts. 90-day minimum engagement. Pipeline targets included.

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