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Marketing Leadership

Fractional CMORevenue MarketingPipeline Accountability

성장 단계 기업을 위한 아웃소싱 CMO 서비스

파이프라인을 주도하는 프래셔널 마케팅 리더십

3.2×

Avg Pipeline Lift

First 6 months

60%

Cost Savings

vs. full-time CMO

90-Day

Strategy Deployment

Full GTM in quarter one

Long-Term Contracts

Month-to-month available

What Are Outsourced CMO Services?

Outsourced CMO services put senior marketing leadership inside your company on a fractional or contract basis. It's the right call when you need executive-level strategy but can't justify a $300K+ full-time hire. A fractional CMO takes ownership of the entire marketing function — brand positioning, demand generation, RevOps architecture, team hiring, and vendor management — with direct accountability to pipeline and revenue targets. Not vanity metrics.

프로젝트가 실패하는 이유

Your CEO's functioning as the de facto CMO and marketing decisions are reactive, not strategic Every quarter without a marketing leader costs 15-25% in missed pipeline opportunities.

You hired a VP of Marketing but they don't have the range to own brand, demand, ops, and analytics simultaneously Siloed execution creates channel conflicts and spend you can't measure.

Your sales team complains about lead quality but nobody owns the handoff between marketing and sales Revenue leaks at the MQL-to-SQL stage compound monthly and erode sales confidence.

Your marketing tech stack has sprawled — you're paying for six tools that don't talk to each other Dirty data and broken attribution turn every budget conversation into a guessing game.

Agency relationships are unmanaged — three vendors, no shared KPIs, no single point of accountability Redundant spend and misaligned messaging dilute brand equity across channels.

You've outgrown founder-led marketing but a $350K CMO hire feels premature for your stage Delaying leadership compounds technical and strategic debt that costs 2-3× more to unwind later.

컴플라이언스

Revenue Marketing Strategy

We build your go-to-market plan around pipeline math, not campaign calendars. Every initiative maps to a revenue target with a clear attribution model.

Brand & Positioning Architecture

Competitive positioning, messaging frameworks, and brand guidelines that give your team and agencies a single source of truth. No more brand-by-committee.

Demand Generation Orchestration

Paid, organic, content, events, partnerships — we design the channel mix and own the conversion targets across the full funnel.

RevOps & Marketing Technology

CRM hygiene, marketing automation, attribution modeling, and dashboard architecture. We fix the plumbing so your data actually means something.

Team Development & Hiring

We assess your current team, define role gaps, write job descriptions, and run the hiring process. Then we build onboarding and performance frameworks.

Vendor & Agency Management

We audit existing agency relationships, consolidate where needed, set shared KPIs, and run the weekly standups so nothing slips through the cracks.

우리가 만드는 것

90-Day GTM Sprints

Structured quarterly strategy cycles with clearly defined OKRs, pipeline targets, and retrospectives built in.

Executive-Level Reporting

Board-ready dashboards that tie marketing activity to revenue in language your CFO actually respects.

Full-Funnel Attribution

Multi-touch attribution models built on your existing stack — no six-figure platform required.

Sales-Marketing Alignment

SLA frameworks between marketing and sales with shared definitions for MQL, SQL, and opportunity stages.

Content Strategy & Editorial

Thought leadership calendars, SEO content architecture, and distribution plans tied to demand gen goals.

Competitive Intelligence

Quarterly competitive audits covering positioning, pricing, channel strategy, and share-of-voice benchmarks.

우리의 프로세스

Marketing Audit & Pipeline Diagnostic

We audit your current marketing function end-to-end: tech stack, team capabilities, funnel metrics, brand assets, and vendor relationships. You get a 40-page diagnostic with prioritized recommendations.

Week 1-2

GTM Strategy & Pipeline Model

We build your revenue marketing plan with channel-level pipeline targets, budget allocation, and a hiring roadmap. Every dollar maps to a projected pipeline contribution.

Week 3-4

Execution & Team Activation

We launch priority campaigns, restructure your tech stack, align agencies to shared KPIs, and kick off any critical hires. Weekly standups with your leadership team start here.

Week 5-8

Optimize & Scale

With 60 days of data, we run attribution analysis, cut underperforming channels, double down on what's working, and refine the pipeline model. First board-ready report delivered.

Week 9-12

Quarterly Strategy Refresh

Every 90 days we reset OKRs, update competitive intelligence, recalibrate pipeline targets, and present a strategic roadmap to your executive team.

Ongoing

HubSpotSalesforceGoogle Analytics 4Looker StudioSegmentNext.jsVercel

자주 묻는 질문

프래셔널 CMO와 마케팅 컨설턴트의 차이점은 무엇인가요?

마케팅 컨설턴트는 권장사항을 제공합니다. 프래셔널 CMO는 실행을 소유합니다. 저희는 경영진 회의에 참석하고, 팀과 벤더를 관리하며, 파이프라인 목표를 설정하고, 결과에 책임을 집니다. 저희는 CMO처럼 운영합니다 — 단지 복리후생이나 사무실이 필요하지 않을 뿐입니다.

일반적인 아웃소싱 CMO 계약은 얼마나 오래 지속되나요?

대부분의 계약은 6~18개월 동안 진행됩니다. 처음 90일은 감사, 전략, 빠른 성과에 집중합니다. 6개월째에는 명확한 기여도를 갖춘 작동하는 마케팅 엔진을 갖게 될 것입니다. 일부 클라이언트는 저희를 무기한 유지하고, 다른 클라이언트는 정규직 CMO를 채용하며 저희가 전환을 지원합니다.

프래셔널 CMO가 기존 마케팅 팀을 관리할 수 있나요?

네. 직접 팀 관리는 계약의 핵심 부분입니다. 저희는 주간 1:1 미팅을 진행하고, 개별 OKR을 설정하며, 멘토십을 제공하고, 성과 대화를 처리합니다. 기술 격차가 있으면 저희는 이를 조기에 파악하고 역량 강화를 하거나 새로 채용합니다. 저희 리더십 아래 팀이 개선됩니다.

아웃소싱 CMO로서 성공을 어떻게 측정하나요?

파이프라인 기여도와 수익 영향 — 그것이 전부입니다. 온보딩 중 분기별 파이프라인 목표를 설정하고 주간 단위로 보고합니다. 보조 지표는 마케팅 소싱 파이프라인 속도, CAC, CAC 회수 기간, 채널 수준 ROAS를 포함합니다. 모든 대시보드는 활동을 달러로 연결합니다.

어떤 산업과 협력하나요?

저희는 B2B SaaS, 전문 서비스, 헬스케어 기술, 마켓플레이스 비즈니스(연 매출 $5M-$100M 범위)를 전문으로 합니다. 공통점은 제품-시장 적합을 달성했으며 처음부터 포지셔닝을 파악할 필요 없이 파이프라인을 확장하기 위한 마케팅 리더십이 필요한 기업들입니다.

아웃소싱 CMO는 영업 팀과 어떻게 협력하나요?

저희는 처음 30일 내에 마케팅과 영업 간 공식 SLA를 구축합니다. 여기에는 라이프사이클 단계, 리드 스코어링 모델, 인수 프로토콜에 대한 공유 정의와 리드 품질에 대한 피드백 루프가 포함됩니다. 저희는 파이프라인 검토에 참석하고 영업 리더가 의존하는 최상위 펀넬 수치를 소유합니다.

Outsourced CMO Engagement from $8,000/mo

No long-term contracts. 90-day minimum engagement. Pipeline targets included.

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