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Marketing Leadership

Fractional CMORevenue MarketingPipeline Accountability

Outsourced CMO Services for Growth-Stage Companies

Fractional Marketing Leadership That Drives Pipeline

3.2×

Avg Pipeline Lift

First 6 months

60%

Cost Savings

vs. full-time CMO

90-Day

Strategy Deployment

Full GTM in quarter one

Long-Term Contracts

Month-to-month available

What Are Outsourced CMO Services?

Outsourced CMO services put senior marketing leadership inside your company on a fractional or contract basis. It's the right call when you need executive-level strategy but can't justify a $300K+ full-time hire. A fractional CMO takes ownership of the entire marketing function — brand positioning, demand generation, RevOps architecture, team hiring, and vendor management — with direct accountability to pipeline and revenue targets. Not vanity metrics.

Waar projecten falen

Your CEO's functioning as the de facto CMO and marketing decisions are reactive, not strategic Every quarter without a marketing leader costs 15-25% in missed pipeline opportunities.

You hired a VP of Marketing but they don't have the range to own brand, demand, ops, and analytics simultaneously Siloed execution creates channel conflicts and spend you can't measure.

Your sales team complains about lead quality but nobody owns the handoff between marketing and sales Revenue leaks at the MQL-to-SQL stage compound monthly and erode sales confidence.

Your marketing tech stack has sprawled — you're paying for six tools that don't talk to each other Dirty data and broken attribution turn every budget conversation into a guessing game.

Agency relationships are unmanaged — three vendors, no shared KPIs, no single point of accountability Redundant spend and misaligned messaging dilute brand equity across channels.

You've outgrown founder-led marketing but a $350K CMO hire feels premature for your stage Delaying leadership compounds technical and strategic debt that costs 2-3× more to unwind later.

Compliance

Revenue Marketing Strategy

We build your go-to-market plan around pipeline math, not campaign calendars. Every initiative maps to a revenue target with a clear attribution model.

Brand & Positioning Architecture

Competitive positioning, messaging frameworks, and brand guidelines that give your team and agencies a single source of truth. No more brand-by-committee.

Demand Generation Orchestration

Paid, organic, content, events, partnerships — we design the channel mix and own the conversion targets across the full funnel.

RevOps & Marketing Technology

CRM hygiene, marketing automation, attribution modeling, and dashboard architecture. We fix the plumbing so your data actually means something.

Team Development & Hiring

We assess your current team, define role gaps, write job descriptions, and run the hiring process. Then we build onboarding and performance frameworks.

Vendor & Agency Management

We audit existing agency relationships, consolidate where needed, set shared KPIs, and run the weekly standups so nothing slips through the cracks.

Wat we bouwen

90-Day GTM Sprints

Structured quarterly strategy cycles with clearly defined OKRs, pipeline targets, and retrospectives built in.

Executive-Level Reporting

Board-ready dashboards that tie marketing activity to revenue in language your CFO actually respects.

Full-Funnel Attribution

Multi-touch attribution models built on your existing stack — no six-figure platform required.

Sales-Marketing Alignment

SLA frameworks between marketing and sales with shared definitions for MQL, SQL, and opportunity stages.

Content Strategy & Editorial

Thought leadership calendars, SEO content architecture, and distribution plans tied to demand gen goals.

Competitive Intelligence

Quarterly competitive audits covering positioning, pricing, channel strategy, and share-of-voice benchmarks.

Ons proces

Marketing Audit & Pipeline Diagnostic

We audit your current marketing function end-to-end: tech stack, team capabilities, funnel metrics, brand assets, and vendor relationships. You get a 40-page diagnostic with prioritized recommendations.

Week 1-2

GTM Strategy & Pipeline Model

We build your revenue marketing plan with channel-level pipeline targets, budget allocation, and a hiring roadmap. Every dollar maps to a projected pipeline contribution.

Week 3-4

Execution & Team Activation

We launch priority campaigns, restructure your tech stack, align agencies to shared KPIs, and kick off any critical hires. Weekly standups with your leadership team start here.

Week 5-8

Optimize & Scale

With 60 days of data, we run attribution analysis, cut underperforming channels, double down on what's working, and refine the pipeline model. First board-ready report delivered.

Week 9-12

Quarterly Strategy Refresh

Every 90 days we reset OKRs, update competitive intelligence, recalibrate pipeline targets, and present a strategic roadmap to your executive team.

Ongoing

HubSpotSalesforceGoogle Analytics 4Looker StudioSegmentNext.jsVercel

Veelgestelde vragen

Wat is het verschil tussen een fractional CMO en een marketingadviseur?

Een marketingadviseur geeft aanbevelingen. Een fractional CMO is eigenaar van de uitvoering. We zitten in je leiderschapsvergaderingen, beheren je team en leveranciers, stellen pipeline-doelen in en zijn verantwoordelijk voor resultaten. We functioneren als je CMO — we hebben alleen geen secundaire arbeidsvoorwaarden of hoekkantoortje nodig.

Hoe lang duurt een typische outsourced CMO-samenwerking?

De meeste samenwerkingen duren 6-18 maanden. De eerste 90 dagen richten zich op audit, strategie en snelle winsten. Tegen maand zes heb je een functionerende marketingmachine met duidelijke attributie. Sommige klanten houden ons onbeperkt aan; anderen nemen een fulltime CMO aan en we helpen de transitie uit te voeren.

Kan een fractional CMO mijn bestaande marketingteam beheren?

Ja. Direct teammanagement is een kernonderdeel van de samenwerking. We voeren wekelijkse 1:1-gesprekken, stellen individuele OKRs in, bieden mentoring en voeren prestatiegesprekken. Als er vaardigheidsgapsen zijn, identificeren we deze vroeg en trainen we bij of nemen we aan. Je team wordt beter onder ons leiderschap.

Hoe meet je succes als outsourced CMO?

Pipeline-bijdrage en revenue-invloed — klaar. We stellen kwartaallijkse pipeline-doelen in tijdens onboarding en rapporteren er wekelijks over. Secundaire metreken zijn onder meer door marketing gegenereerde pipeline-snelheid, CAC, CAC-terugverdienperiode en kanaal-niveau ROAS. Elk dashboard koppelt activiteiten aan geld.

Met welke sectoren werk je samen?

We zijn gespecialiseerd in B2B SaaS, professionele diensten, healthcare-technologie en marktplatsenbedrijven in het bereik van $5M-$100M omzet. De gemeenschappelijke draad is bedrijven die product-market fit hebben en marketingleiderschap nodig hebben om pipeline op schaal te vergroten — niet om positionering helemaal opnieuw uit te zoeken.

Hoe werkt een outsourced CMO samen met ons verkoopteam?

We bouwen een formele SLA tussen marketing en verkoop op binnen de eerste 30 dagen. Dit omvat gedeelde definities voor levenscyclusstadia, lead scoring-modellen, handoff-protocollen en een feedback-loop voor leadkwaliteit. We nemen deel aan pipeline-reviews en zijn eigenaar van het top-of-funnel-getal waarop je verkopleider rekent.

Outsourced CMO Engagement from $8,000/mo

No long-term contracts. 90-day minimum engagement. Pipeline targets included.

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