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Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

Rebranding & Complete Website Overhaul

New Brand Identity. New Website. Zero Downtime.

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

Wo Projekte scheitern

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

Compliance

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

Was wir bauen

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

Unser Prozess

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

Häufige Fragen

How long does a full company rebrand and website overhaul take?

Most projects run 8–12 weeks from brand discovery through launch. The actual timeline depends on page count, how content-ready you are, and how quickly stakeholders can get back to us on design reviews. We set milestones upfront so nothing sneaks up on anyone.

Will a rebrand hurt my Google rankings?

Not when it's handled properly. We build a full redirect map, preserve URL structures wherever we can, and watch Search Console data daily after launch. Our SEO migration process is built to maintain — and in a lot of cases, improve — your organic visibility through the transition.

Do you handle brand strategy or just the website?

Both, actually. We start with brand discovery — positioning, voice, visual identity — before anyone writes a line of code. If you already have solid brand guidelines from another agency, we'll work from those. Either way, the website reflects a real brand strategy, not just a fresh coat of paint.

Can I update the new website myself without a developer?

Absolutely. We integrate a headless CMS like Sanity that gives your team full control over content, images, and pages. The editing experience is straightforward, changes publish instantly, and there's no way to accidentally break the front-end layout.

What if I only need the website rebuilt, not a full rebrand?

That works too. If your brand identity is in good shape but the website doesn't reflect it, we skip the brand strategy phase and go straight into design and development. We'll still audit your existing assets to make sure everything translates cleanly.

How do you handle content migration during a website overhaul?

We audit every page on your current site, figure out what to keep, rewrite, or cut, then migrate it into the new CMS with proper formatting and metadata in place. Blog posts, case studies, landing pages — everything gets mapped and moved with SEO intact.

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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