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Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

Rebranding et refonte complète du site web

Nouvelle identité de marque. Nouveau site web. Zéro temps d'arrêt.

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

Où les projets échouent

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

Conformité

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

Ce que nous construisons

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

Notre processus

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

Questions fréquentes

Combien de temps prend une refonte de marque complète et un renouvellement de site web ?

La plupart des projets prennent 8–12 semaines de la découverte de marque au lancement. Le délai réel dépend du nombre de pages, de la préparation de votre contenu et de la rapidité avec laquelle les parties prenantes peuvent nous répondre sur les examens de conception. Nous fixons les jalons à l'avance pour que rien ne surprenne personne.

Une refonte de marque va-t-elle nuire à mon classement Google ?

Non, quand c'est fait correctement. Nous construisons une carte de redirection complète, préservons les structures d'URL où possible et surveillons les données de Search Console quotidiennement après le lancement. Notre processus de migration SEO est conçu pour maintenir — et dans bien des cas, améliorer — votre visibilité organique pendant la transition.

Gérez-vous la stratégie de marque ou juste le site web ?

Les deux, en fait. Nous commençons par la découverte de marque — positionnement, voix, identité visuelle — avant que quelqu'un n'écrive une ligne de code. Si vous avez déjà de bonnes directives de marque d'une autre agence, nous travaillerons à partir de celles-ci. De toute façon, le site reflète une vraie stratégie de marque, pas juste une couche de peinture fraîche.

Puis-je mettre à jour le nouveau site web moi-même sans développeur ?

Absolument. Nous intégrons un CMS headless comme Sanity qui donne à votre équipe un contrôle total sur le contenu, les images et les pages. L'expérience d'édition est simple, les modifications sont publiées instantanément, et il n'y a aucun moyen de casser accidentellement la mise en page du front-end.

Et si je n'ai besoin que de refondre le site web, pas d'une refonte de marque complète ?

Ça marche aussi. Si votre identité de marque est en bon état mais que le site web ne la reflète pas, nous sautons la phase de stratégie de marque et allons droit au design et au développement. Nous auditerons quand même vos ressources existantes pour nous assurer que tout se traduit correctement.

Comment gérez-vous la migration de contenu lors d'une refonte de site web ?

Nous auditez chaque page de votre site actuel, déterminons ce qu'il faut conserver, réécrire ou supprimer, puis le migrez dans le nouveau CMS avec le formatage et les métadonnées appropriés. Les articles de blog, études de cas, pages de destination — tout est mappé et déplacé avec le SEO intact.

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment
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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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