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Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

品牌重塑与网站全面升级

全新品牌形象。全新网站。零停机时间。

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

项目失败的原因

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

合规

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

我们构建的内容

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

我们的流程

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

常见问题

完整的公司品牌重塑和网站升级需要多长时间？

大多数项目从品牌发现到上线需要8–12周。实际时间取决于页面数量、内容准备情况以及利益相关者反馈设计审查的速度。我们会预先设定里程碑，确保不会有任何意外。

品牌重塑会损害我的Google排名吗？

如果处理得当就不会。我们会建立完整的重定向映射、尽可能保留URL结构，并在上线后每天监控Search Console数据。我们的SEO迁移流程旨在维持——在许多情况下甚至改善——您在过渡期间的自然搜索可见性。

你们处理品牌战略还是仅处理网站？

两者都处理。我们从品牌发现开始——定位、声音、视觉形象——然后才开始编写代码。如果您已经从其他代理商获得了可靠的品牌指南，我们会基于这些工作。无论哪种方式，网站都会反映真正的品牌战略，而不仅仅是一个新的外观。

我可以在没有开发人员的情况下自己更新新网站吗？

当然可以。我们集成了Sanity这样的Headless CMS，让您的团队完全控制内容、图像和页面。编辑体验简洁明了，更改会即时发布，而且没有办法不小心破坏前端布局。

如果我只需要重建网站，不需要完整的品牌重塑怎么办？

这也行得通。如果您的品牌形象状态良好，但网站没有反映它，我们会跳过品牌战略阶段，直接进行设计和开发。我们仍会审计您现有的资产，确保一切顺利转换。

网站升级期间你们如何处理内容迁移？

我们审计当前网站的每个页面，确定要保留、重写或删除的内容，然后将其迁移到新的CMS中，并进行适当的格式化和元数据设置。博客文章、案例研究、登陆页面——所有内容都会映射和移动，并保持SEO完整。

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

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