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Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

品牌重塑與網站全面改版

全新品牌識別。全新網站。零停機時間。

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

專案失敗的原因

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

合規

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

我們構建的內容

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

我們的流程

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

常見問題

完整公司品牌重塑和網站改版需要多長時間？

大多數專案從品牌探索到上線需要8–12週。實際時間取決於頁面數量、內容準備程度，以及利益相關者給予設計審核意見的速度。我們會事先設定里程碑，確保沒有意外狀況。

品牌重塑會損害我的Google排名嗎？

如果處理得當，就不會。我們建立完整的重定向對應、盡可能保留URL結構，並在上線後每天監控Search Console數據。我們的SEO遷移流程設計用於維持 — 許多情況下還會改善 — 您在過渡期間的自然流量。

你們處理品牌策略還是僅處理網站？

兩者都處理。我們在編寫任何程式碼之前先進行品牌探索 — 定位、語調、視覺識別。如果您已經有來自其他代理商的可靠品牌指南，我們會以此為基礎。無論如何，網站都會反映真實的品牌策略，而不僅僅是外觀的改變。

我可以自己更新新網站而不需要開發人員嗎？

當然可以。我們集成了Sanity等無頭CMS，讓您的團隊完全控制內容、圖像和頁面。編輯體驗簡單直觀，變更即時發佈，而且不會意外破壞前端佈局。

如果我只需要重建網站，不需要完整品牌重塑呢？

這樣也可以。如果您的品牌識別良好但網站沒有反映出來，我們會跳過品牌策略階段，直接進入設計和開發。我們仍會審核您現有資產，確保一切順利轉移。

您如何在網站改版過程中處理內容遷移？

我們審核您目前網站的每個頁面，確定要保留、重寫或刪除的內容，然後將其遷移到新CMS中，並進行適當的格式化和元數據設定。部落格文章、案例研究、登陸頁面 — 一切內容都會映射並移動，同時保持SEO完整。

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

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We'll review your current brand and site, then deliver a quote within 24 hours.

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