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Rebranding & Website Overhaul

Brand StrategyDesign SystemsSEO Migration

Rebranding & Complete Website Overhaul

New Brand Identity. New Website. Zero Downtime.

Organic Traffic Lost

During rebrand migrations

Faster Load Times

Post-overhaul average

95+

Lighthouse Score

Every rebrand launch

60 days

Brand to Launch

Typical timeline

What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

Waar projecten falen

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.

Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.

You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.

Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.

Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.

Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

Compliance

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

Wat we bouwen

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

Ons proces

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.

Week 1-2

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.

Week 3-4

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.

Week 5-7

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.

Week 8

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.

Week 9-12

Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

Veelgestelde vragen

Hoe lang duurt een volledige bedrijfsrebranding en website-overhaul?

De meeste projecten nemen 8–12 weken in beslag, van merkonderzoek tot lancering. De werkelijke tijdlijn hangt af van het aantal pagina's, hoe gereed uw content is en hoe snel stakeholders kunnen reageren op ontwerpreviews. We stellen mijlpalen vooraf vast zodat niets voor verrassingen zorgt.

Schaadt een rebrand mijn Google-rankings?

Niet als het goed wordt aangepakt. We bouwen een volledige redirect-kaart, behouden URL-structuren waar mogelijk en monitoren Search Console-gegevens dagelijks na de lancering. Ons SEO-migratieproces is ontworpen om uw organische zichtbaarheid tijdens de overgang te behouden — en in veel gevallen zelfs te verbeteren.

Verzorgen jullie merkstrategie of alleen de website?

Beide, eigenlijk. We beginnen met merkonderzoek — positionering, toon, visuele identiteit — voordat iemand een regel code schrijft. Als u al sterke merkrichtlijnen van een ander bureau hebt, gaan we daarmee aan de slag. Hoe dan ook, de website weerspiegelt een echte merkstrategie, niet alleen een nieuw verfje.

Kan ik de nieuwe website zelf bijwerken zonder ontwikkelaar?

Absoluut. We integreren een headless CMS zoals Sanity die uw team volledige controle geeft over inhoud, afbeeldingen en pagina's. De bewerkingservaring is eenvoudig, wijzigingen worden onmiddellijk gepubliceerd en er is geen manier om de front-end-layout per ongeluk te beschadigen.

Wat als ik alleen de website wil herbouwen, geen volledige rebrand?

Dat werkt ook. Als uw merkidentiteit in orde is maar de website weerspiegelt dat niet, slaan we de merkstrategie fase over en gaan direct naar ontwerp en ontwikkeling. We zullen uw bestaande assets toch auditen om zeker te stellen dat alles schoon wordt vertaald.

Hoe gaan jullie om met content-migratie tijdens een website-overhaul?

We auditeren elke pagina op uw huidige site, bepalen wat u wilt behouden, herschrijven of verwijderen, en migreren het vervolgens naar de nieuwe CMS met correct formatteer en metadata. Blogposts, casestudies, landingspagina's — alles wordt in kaart gebracht en verplaatst met SEO intact.

Rebranding & Website Overhaul from $14,000

Fixed-fee. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization WordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment

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Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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