Now accepting Q2 projects — limited slots available. Get started →
English Deutsch Espanol Portugues 日本語 繁體中文 العربية Francais 中文 한국어 Nederlands
Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

리브랜딩 & 완전한 웹사이트 개편

새로운 브랜드 아이덴티티. 새로운 웹사이트. 무중단 서비스.

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

프로젝트가 실패하는 이유

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

컴플라이언스

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

우리가 만드는 것

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

우리의 프로세스

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

자주 묻는 질문

전사적 리브랜딩과 웹사이트 개편에는 얼마나 오래 걸리나요?

대부분의 프로젝트는 브랜드 발굴부터 런칭까지 8-12주가 소요됩니다. 정확한 일정은 페이지 수, 콘텐츠 준비 정도, 이해관계자의 디자인 검토 응답 속도에 따라 달라집니다. 예상 밖의 일이 없도록 처음부터 마일스톤을 설정합니다.

리브랜딩이 Google 순위에 부정적 영향을 미치지 않을까요?

제대로 진행하면 그렇지 않습니다. 완벽한 리다이렉트 맵을 만들고, 가능한 한 URL 구조를 유지하며, 런칭 후 Search Console 데이터를 매일 모니터링합니다. 저희 SEO 마이그레이션 프로세스는 전환 과정에서 유기 검색 순위를 유지하고, 많은 경우 개선하도록 설계되었습니다.

브랜드 전략까지 담당하나요, 아니면 웹사이트만 하나요?

둘 다 합니다. 코드 작업을 시작하기 전에 브랜드 발굴(포지셔닝, 톤&매너, 비주얼 아이덴티티)부터 시작합니다. 다른 에이전시에서 만든 견고한 브랜드 가이드라인이 있다면 그것을 기반으로 작업합니다. 어느 쪽이든, 웹사이트는 단순 페인트칠이 아닌 진정한 브랜드 전략을 반영합니다.

개발자 없이 새 웹사이트를 직접 수정할 수 있나요?

물론입니다. Sanity 같은 헤드리스 CMS를 통합하여 팀이 콘텐츠, 이미지, 페이지를 완전히 제어할 수 있게 합니다. 편집 경험이 간단하고, 변경사항이 즉시 발행되며, 실수로 프론트엔드 레이아웃이 깨질 일도 없습니다.

풀 리브랜드가 아니라 웹사이트만 새로 만들면 안 되나요?

그것도 가능합니다. 브랜드 아이덴티티는 좋은데 웹사이트가 이를 반영하지 못한다면, 브랜드 전략 단계를 건너뛰고 디자인과 개발로 바로 진행합니다. 기존 자산을 감사하여 모든 요소가 깔끔하게 전환되는지 확인합니다.

웹사이트 개편 중 콘텐츠는 어떻게 이관하나요?

현재 사이트의 모든 페이지를 감사하고, 유지할 항목, 수정할 항목, 삭제할 항목을 파악한 후 새로운 CMS로 마이그레이션합니다. 블로그 글, 케이스 스터디, 랜딩 페이지 등 모든 콘텐츠를 SEO 무결성을 유지하면서 적절한 형식과 메타데이터로 이관합니다.

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment
Get in touch

Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

Get in touch →