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Rebranding & Website Overhaul
Brand StrategyDesign SystemsSEO Migration

リブランディング & 完全なウェブサイト刷新

新しいブランドアイデンティティ。新しいウェブサイト。ゼロダウンタイム。

0%
Organic Traffic Lost
During rebrand migrations
3x
Faster Load Times
Post-overhaul average
95+
Lighthouse Score
Every rebrand launch
60 days
Brand to Launch
Typical timeline
What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

プロジェクトが失敗する理由

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.
Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.
You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.
Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.
Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.
Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

コンプライアンス

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

構築する内容

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

私たちのプロセス

01

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.
Week 1-2
02

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.
Week 3-4
03

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.
Week 5-7
04

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.
Week 8
05

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.
Week 9-12
Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

よくある質問

完全な企業リブランディングとウェブサイト刷新にはどのくらいの時間がかかりますか?

ほとんどのプロジェクトはブランド発見からローンチまで8~12週間です。実際のタイムラインはページ数、コンテンツの準備状況、デザインレビューのステークホルダーからのフィードバック速度によって異なります。マイルストーンを事前に設定するため、予期しない遅延は発生しません。

リブランディングはGoogle検索順位に悪影響を与えませんか?

適切に実行されれば与えません。完全なリダイレクトマップを構築し、可能な限りURL構造を保持し、ローンチ後もSearch Consoleデータを毎日監視します。当社のSEO移行プロセスは、移行期間を通じてオーガニック表示を維持し、多くの場合改善するように設計されています。

ブランド戦略のみですか、それともウェブサイトも含まれますか?

両方です。コードが書かれる前にブランド発見から始めます — ポジショニング、トーン、ビジュアルアイデンティティです。別のエージェンシーからすでに堅牢なブランドガイドラインをお持ちの場合は、それに基づいて作成します。いずれにせよ、ウェブサイトは単なる新しい塗装ではなく、実のあるブランド戦略を反映しています。

開発者の助けなしに新しいウェブサイトを自分で更新できますか?

もちろんです。Sanityのようなヘッドレスコンテンツマネジメントシステムを統合すれば、あなたのチームがコンテンツ、画像、ページを完全に管理できます。編集体験は簡潔で、変更は即座に公開され、フロントエンドレイアウトを誤って破損することはありません。

完全なリブランディングではなく、ウェブサイトの再構築だけが必要な場合はどうしますか?

それでも対応します。ブランドアイデンティティが整っているが、ウェブサイトがそれを反映していない場合、ブランド戦略フェーズをスキップしてデザインと開発に進みます。既存のアセットを監査して、すべてがきれいに変換されることを確認します。

ウェブサイト刷新中のコンテンツ移行はどのように行いますか?

現在のサイトのすべてのページを監査し、保持、改稿、削除するものを判断してから、適切なフォーマットとメタデータを備えて新しいCMSに移行します。ブログ記事、ケーススタディ、ランディングページ — すべてはSEOを維持しながらマップされて移動されます。

Rebranding & Website Overhaul from $14,000
Fixed-fee. 30-day post-launch support included.
See all packages →
Next.js DevelopmentCore Web Vitals OptimizationWordPress to Next.js Migration

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