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Rebranding & Website Overhaul

Brand StrategyDesign SystemsSEO Migration

Tu marca superó tu sitio web hace seis meses

Si eres fundador y ves cómo tus competidores cierran negocios con sitios que cargan en 800ms mientras el tuyo tarda 4 segundos, tu rebranding no es cosmético -- es supervivencia.

Organic Traffic Lost

During rebrand migrations

Faster Load Times

Post-overhaul average

95+

Lighthouse Score

Every rebrand launch

60 days

Brand to Launch

Typical timeline

What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

Dónde fallan los proyectos

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.

Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.

You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.

Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.

Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.

Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

Cumplimiento

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

Qué construimos

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

Nuestro proceso

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.

Week 1-2

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.

Week 3-4

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.

Week 5-7

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.

Week 8

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.

Week 9-12

Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

Preguntas frecuentes

¿Cuánto tiempo lleva un rebranding completo y la renovación del sitio web?

La mayoría de los proyectos se desarrollan en 8-12 semanas, desde el descubrimiento de marca hasta el lanzamiento. El plazo exacto depende del número de páginas, de si el contenido está listo y de la rapidez con que los responsables puedan darnos feedback en las revisiones de diseño. Establecemos hitos desde el principio para que nada tome a nadie por sorpresa.

¿Un rebranding puede perjudicar mi posicionamiento en Google?

No, cuando se gestiona correctamente. Construimos un mapa de redirecciones completo, preservamos las estructuras de URL siempre que es posible y monitorizamos Search Console a diario tras el lanzamiento. Nuestro proceso de migración SEO está diseñado para mantener -- y en muchos casos mejorar -- tu visibilidad orgánica durante la transición.

¿Os encargáis de la estrategia de marca o solo del sitio web?

De ambas cosas. Empezamos con el descubrimiento de marca -- posicionamiento, voz e identidad visual -- antes de que alguien escriba una línea de código. Si ya cuentas con guías de marca sólidas de otra agencia, trabajamos a partir de ellas. En cualquier caso, el sitio web refleja una estrategia de marca real, no solo una capa de pintura nueva.

¿Podré actualizar el nuevo sitio web yo mismo sin necesitar a un desarrollador?

Por supuesto. Integramos un CMS headless como Sanity que le da a tu equipo control total sobre el contenido, las imágenes y las páginas. La experiencia de edición es sencilla, los cambios se publican al instante y no hay forma de romper accidentalmente la maquetación del front-end.

¿Qué pasa si solo necesito reconstruir el sitio web y no un rebranding completo?

También funciona así. Si tu identidad de marca está en buen estado pero el sitio web no la refleja, nos saltamos la fase de estrategia de marca y vamos directamente al diseño y el desarrollo. Aun así auditaremos tus activos existentes para asegurarnos de que todo se traduce con coherencia.

¿Cómo gestionáis la migración de contenido durante la renovación del sitio web?

Auditamos cada página de tu sitio actual, determinamos qué conservar, reescribir o eliminar, y lo migramos al nuevo CMS con el formato y los metadatos correctos. Entradas de blog, casos de éxito, landing pages -- todo queda mapeado y trasladado con el SEO intacto.

Rebranding & Website Overhaul from $14,000

Fixed-fee. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization WordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment

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something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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