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Rebranding & Website Overhaul

Brand StrategyDesign SystemsSEO Migration

Rebranding & Complete Website Overhaul

New Brand Identity. New Website. Zero Downtime.

Organic Traffic Lost

During rebrand migrations

Faster Load Times

Post-overhaul average

95+

Lighthouse Score

Every rebrand launch

60 days

Brand to Launch

Typical timeline

What Is a Company Rebrand & Website Overhaul?

A company rebrand with website overhaul means redefining your brand identity — logo, typography, color system, voice — then rebuilding your entire website around it. When it's done right, your digital presence finally reflects where your business is going, not where it was five years ago. That means brand strategy, design system creation, front-end and back-end development, content migration, and making sure you don't lose the SEO ground you've spent years building.

Dónde fallan los proyectos

Your brand looks like it was designed in 2014, and your website pretty much confirms it Prospects leave within seconds and go with competitors who just look more credible — not because they're better, but because they look it.

Your current site is a mess of plugins, patches, and workarounds Every update carries the risk of breaking something else, and performance has been quietly sliding for months.

You've outgrown your brand, but the website's still telling the old story Your sales team ends up spending time walking people past a first impression that doesn't match what you actually do.

Previous redesigns wrecked your search rankings for months Losing organic traffic hits your pipeline at exactly the wrong time.

Brand assets are scattered across dozens of files with no real system behind them Inconsistent use across channels erodes trust — and customers notice, even if they can't articulate why.

Your CMS makes content updates such a chore that the site just goes stale For search engines and potential clients, outdated content reads as neglect.

Cumplimiento

Brand Discovery & Strategy

We start by auditing your brand perception, competitive landscape, and business goals. What comes out the other end is a brand strategy document that drives every design and development decision after it.

Design System Architecture

We build a component-based design system in Figma — not just mockups you'll never look at again. Every color, type scale, spacing token, and component gets documented and handed off development-ready.

SEO Migration Planning

Every URL, redirect, and meta tag gets mapped before a single line of code ships. Your domain authority and organic rankings stay intact through the whole transition — that's non-negotiable for us.

Performance-First Development

We build on Next.js with server-side rendering, image optimization, and edge caching. The new site loads in under 2 seconds, on any device.

Content Migration & Restructure

We migrate and restructure your content to match your new brand voice and information architecture. No copy-paste jobs here — every page gets deliberate treatment.

Headless CMS Integration

Your marketing team gets a modern CMS they'll actually want to use. Content changes don't need a developer, and there's no risk of accidentally breaking the front-end.

Qué construimos

Brand Identity Package

Logo, color system, typography, iconography, and brand guidelines — all delivered as a living design system, not a PDF you'll lose track of.

Responsive Component Library

Every UI element built as a reusable, accessible component that scales as your business does.

301 Redirect Mapping

A complete URL redirect strategy that preserves link equity and prevents 404 errors after you go live.

Analytics & Conversion Tracking

GA4, heatmaps, and conversion events set up from day one so you can actually track the rebrand's impact.

Structured Data Markup

Schema.org implementation for rich search results that lift click-through rates.

Post-Launch Brand Rollout Guide

Documentation for applying your new brand across email, social, print, and internal tools — so the system travels with you.

Nuestro proceso

Brand Discovery

Stakeholder interviews, competitive audit, audience research. We nail down your brand positioning, personality, and visual direction before we touch a single pixel.

Week 1-2

Design System & Prototyping

We build your complete design system and prototype key pages in Figma. You review, we iterate, and we lock the visual direction before development kicks off.

Week 3-4

Development & CMS Build

Front-end development in Next.js with headless CMS integration. Components get built, pages get assembled, and content migrates in parallel so we're not sitting around waiting.

Week 5-7

SEO Migration & QA

Redirect mapping goes live in staging. We run cross-browser testing, accessibility audits, performance benchmarks, and crawl the entire site looking for anything that might bite us after launch.

Week 8

Launch & Monitor

Then it's a coordinated launch — DNS cutover, CDN warming, real-time monitoring. We track rankings, Core Web Vitals, and conversion metrics daily for the first 30 days.

Week 9-12

Next.jsFigmaSanity CMSVercelTailwind CSSFramer Motion

Preguntas frecuentes

¿Cuánto tiempo lleva un cambio de marca completo y una renovación del sitio web?

La mayoría de los proyectos se ejecutan en 8–12 semanas desde el descubrimiento de marca hasta el lanzamiento. El cronograma real depende de la cantidad de páginas, qué tan listo está el contenido y qué tan rápido pueden responder los stakeholders en las revisiones de diseño. Establecemos hitos desde el inicio para que nada sorprenda a nadie.

¿Un cambio de marca dañará mis rankings en Google?

No cuando se maneja correctamente. Creamos un mapa de redirección completo, preservamos estructuras de URL donde sea posible y monitoreamos datos de Search Console diariamente después del lanzamiento. Nuestro proceso de migración SEO está diseñado para mantener —y en muchos casos, mejorar— tu visibilidad orgánica durante la transición.

¿Manejan estrategia de marca o solo el sitio web?

Ambos, en realidad. Comenzamos con descubrimiento de marca —posicionamiento, voz, identidad visual— antes de que nadie escriba una línea de código. Si ya tienes guías de marca sólidas de otra agencia, trabajaremos a partir de esas. De cualquier forma, el sitio web refleja una estrategia de marca real, no solo una capa de pintura fresca.

¿Puedo actualizar el nuevo sitio web sin un desarrollador?

Absolutamente. Integramos un CMS headless como Sanity que le da a tu equipo control total sobre contenido, imágenes y páginas. La experiencia de edición es directa, los cambios se publican al instante, y no hay forma de romper accidentalmente el diseño del front-end.

¿Qué pasa si solo necesito reconstruir el sitio web, no un cambio de marca completo?

Eso también funciona. Si tu identidad de marca está en buena forma pero el sitio web no la refleja, saltamos la fase de estrategia de marca e ir directamente al diseño y desarrollo. Aún así auditaremos tus activos existentes para asegurar que todo se traduce limpiamente.

¿Cómo manejan la migración de contenido durante una renovación del sitio web?

Auditamos cada página en tu sitio actual, averiguamos qué mantener, reescribir o eliminar, luego lo migramos al nuevo CMS con formato adecuado y metadatos en su lugar. Publicaciones de blog, casos de estudio, landing pages —todo se mapea y se mueve con SEO intacto.

Rebranding & Website Overhaul from $14,000

Fixed-fee. 30-day post-launch support included.

See all packages →

Next.js Development Core Web Vitals Optimization WordPress to Next.js Migration

Get Your Free Rebrand Assessment

We'll review your current brand and site, then deliver a quote within 24 hours.

Get a Free Assessment

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Let's build
something together.

Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.

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